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Editorial: Help Elect Cedar Key News` Board of Directors
April 13th, 2003

Editorial: Cedar Key News: A Progress Report
March 11th, 2003

Editorial: Mercedes Meets the Mud
February 28th, 2003

Editorial: Happy New Year to All
December 29th, 2002

Editorial: Letter to the Editor - Thank You C.K. Police for Doing Your Job
December 15th, 2002

Editorial: Poll Results: Fact, Fiction, or Propaganda?
December 4th, 2002

Editorial: WANTED
November 27th, 2002

Editorial: 1,2,3,4 What Are We Fighting For?
October 10th, 2002

Editorial: Do We Really Want Law Enforcement in Cedar Key?
August 15th, 2002

Editorial: Levy County Emergency Management
July 26th, 2002

Editorial: We Have Our Own Heroes
July 17th, 2002

Editorial: Take a Little Time!
July 3rd, 2002

Editorial: Water Management District Trying Its Best
June 26th, 2002

Editorial: Bribery and Misuse of Public Office
June 25th, 2002

Editorial: Police Officer`s Improper Conduct Case Fades Away
June 24th, 2002

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Bad News for Print News, Good for Online

Bad News for Print News, Good for Online

Editorial

In a November 5 article the Wall Street Journal described the Fourth Estate as in trouble. The article reported the falling circulations of the nation's major newspapers, as documented in excruciating detail by the Audit Bureau of Circulations. Online news was identified as the culprit. Hello! Online news is clearly a part of what the WSJ grandly calls the Fourth Estate.

Let's analyze the situation. Big newspapers have lots of ads. (That's how they make their money.) The ads must be diluted with news articles—long articles. The print newspapers are delivered after those who are interested in the news have heard the news on the radio or T-V. News magazines like Time follow up with full fact-checked reports in color and with (sometimes) in-depth analysis. All these factors make some print newspapers obsolete.

Now compare the big newspapers with online Cedar Key News. The online readership of Cedar Key News has increased 53 percent in the past twelve months, from 554 to 850 visits per day. Cedar Key News provides LOCAL news, not days or a week later, but in some cases minutes or hours after the event. Notice the emphasis on "local." Some of the increase in readers results from new readers seeing our biweekly print edition. Some online visits stem from hot local issues. Some visits are to get hurricane news. Whatever the reason, Cedar Key news is in demand.

If you are reading this shameless editorial boosterism in the old fashioned print format, check us out at www.cedarkeynews. And put us on your favorites pull-down menu.

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