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Editorial: Editorial: Cedar Key News Annual Meeting March 29
March 8th, 2008

Editorial: Let School Board Know What Should Be Taught
February 15th, 2008

Editorial: What Is a Fair Tax?
February 4th, 2008

Editorial: Inconsistent Appraisals Harm Taxpayers
December 17th, 2007

Editorial: Energy Crisis?
November 30th, 2007

Editorial: Florida Water War Heat Up
October 16th, 2007

Editorial: Nobel Prizes in Medicine
October 5th, 2007

Editorial: Editorial: Same Rules for Everyone
September 22nd, 2007

Editorial: Demand Action on Bridge Repair
August 8th, 2007

Editorial: Local Response Needed to Stem Clam Poaching
July 24th, 2007

Editorial: Money, Money, Money...Votes
July 9th, 2007

Editorial: We Celebrate Independence and Clams
June 26th, 2007

Editorial: Are You Ready for Hurricane Season?
June 12th, 2007

Editorial: The Sources of Progress in Medicine
May 30th, 2007

Editorial: A New Era of Politics and Religion
May 17th, 2007

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Bad News for Print News, Good for Online

Bad News for Print News, Good for Online

Editorial

In a November 5 article the Wall Street Journal described the Fourth Estate as in trouble. The article reported the falling circulations of the nation's major newspapers, as documented in excruciating detail by the Audit Bureau of Circulations. Online news was identified as the culprit. Hello! Online news is clearly a part of what the WSJ grandly calls the Fourth Estate.

Let's analyze the situation. Big newspapers have lots of ads. (That's how they make their money.) The ads must be diluted with news articles—long articles. The print newspapers are delivered after those who are interested in the news have heard the news on the radio or T-V. News magazines like Time follow up with full fact-checked reports in color and with (sometimes) in-depth analysis. All these factors make some print newspapers obsolete.

Now compare the big newspapers with online Cedar Key News. The online readership of Cedar Key News has increased 53 percent in the past twelve months, from 554 to 850 visits per day. Cedar Key News provides LOCAL news, not days or a week later, but in some cases minutes or hours after the event. Notice the emphasis on "local." Some of the increase in readers results from new readers seeing our biweekly print edition. Some online visits stem from hot local issues. Some visits are to get hurricane news. Whatever the reason, Cedar Key news is in demand.

If you are reading this shameless editorial boosterism in the old fashioned print format, check us out at www.cedarkeynews. And put us on your favorites pull-down menu.

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