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Editorial: What Have We Learned?
September 3rd, 2005

Editorial: Speak Now or Forever Hold Your Peace
August 17th, 2005

Editorial: What Is a Consultant to Do?
July 5th, 2005

Editorial: Six Land Use Petitions in Play
June 25th, 2005

Editorial: Poaching & Plagiarism
June 13th, 2005

Editorial: Upward and Onward in 2005
May 24th, 2005

Editorial: Farewell Maureen
May 17th, 2005

Editorial: Speaking About Speak Out
May 10th, 2005

Editorial: Informed Voters Wanted
March 26th, 2005

Editorial: Health Needs Survey Well Received
February 12th, 2005

Editorial: Fire Protection, Fire Insurance and Tax Justice
January 25th, 2005

Editorial: Cedar Key Health Service Survey
January 14th, 2005

Editorial: New Year`s Resolution
December 31st, 2004

Editorial: Do We Need Better Healthcare in Cedar Key?
December 16th, 2004

Editorial: Help Defend Us
October 29th, 2004

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Automotive Turning Point

Automotive Turning Point

Editorial

In late July, Tesla Motors announced a high-performance sports car powered by batteries alone. Not a hybrid, but a fully electric two-seater designed in collaboration with the legendary Lotus engineers. The Tesla website displays sleek styling and promises 0 to 60 mph in FOUR seconds. That catches the eye of car enthusiasts and natural born skeptics with a technical bent. It also gives a clue that the price will be high.

The Tesla website explains the designers' philosophy and business plan. The philosophy is that electric cars get us away from oil as a fuel for passenger cars. The business plan is extraordinary: Start with and expensive ($89,000) performance car, then market a high-end all-electric sedan and follow up with a mass produced $25,000 family sedan. (This is the reverse of Henry Ford's business plan whereby millions of Model T's paved the way for luxury car products.) Note that very expensive main-frame computers prepared the public for inexpensive personal computers.

Readers of the Tesla website have been voluminously responsive with blog comments. Skeptics warn of economic doom at the hands of Big Oil and Washington bureaucrats. Others suggest that if General Motors and Ford could not do it, "How can Tesla Motors succeed in producing an electric car?" (Think Apple Computer.)

May we suggest Cedar Key as a test market. Tesla plans to begin marketing in California, Chicago and Miami. On the other hand, Cedar Key has an electric vehicle tradition. We love the quick acceleration of our golf carts. Most of us would be quite happy with recharging batteries after 250 miles. And being able to do 120 mph on emergency trips to Gainesville has a certain appeal. CKPD might even try out (or need) a blue and white Tesla.

Even if a Tesla convertible doesn't make you salivate, if you are interested in history, you may be witnessing Tesla Motors making automotive history, a turning point in automotive design.

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