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Editorial: Air Boats and the Golden Rule
February 2nd, 2004

Editorial: A Year of Opportunity
January 24th, 2004

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January 15th, 2004

Editorial: Mad Cow Disease in the US
December 26th, 2003

Editorial: Jeb`s Water War
November 25th, 2003

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October 27th, 2003

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October 17th, 2003

Editorial: Remember Owens Valley
September 29th, 2003

Editorial: Gold Plating Reality, Reconstruction Chic
September 21st, 2003

Editorial: The Responsiblities of a Journalist
August 27th, 2003

Editorial: A Fable: The Great Guano Concord
July 24th, 2003

Editorial: Music for Children
May 26th, 2003

Editorial: Speak Out
May 15th, 2003

Editorial: Parking: Our Biggest Problem?
May 2nd, 2003

Editorial: Vote and Vote Well
April 22nd, 2003

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Automotive Turning Point

Automotive Turning Point

Editorial

In late July, Tesla Motors announced a high-performance sports car powered by batteries alone. Not a hybrid, but a fully electric two-seater designed in collaboration with the legendary Lotus engineers. The Tesla website displays sleek styling and promises 0 to 60 mph in FOUR seconds. That catches the eye of car enthusiasts and natural born skeptics with a technical bent. It also gives a clue that the price will be high.

The Tesla website explains the designers' philosophy and business plan. The philosophy is that electric cars get us away from oil as a fuel for passenger cars. The business plan is extraordinary: Start with and expensive ($89,000) performance car, then market a high-end all-electric sedan and follow up with a mass produced $25,000 family sedan. (This is the reverse of Henry Ford's business plan whereby millions of Model T's paved the way for luxury car products.) Note that very expensive main-frame computers prepared the public for inexpensive personal computers.

Readers of the Tesla website have been voluminously responsive with blog comments. Skeptics warn of economic doom at the hands of Big Oil and Washington bureaucrats. Others suggest that if General Motors and Ford could not do it, "How can Tesla Motors succeed in producing an electric car?" (Think Apple Computer.)

May we suggest Cedar Key as a test market. Tesla plans to begin marketing in California, Chicago and Miami. On the other hand, Cedar Key has an electric vehicle tradition. We love the quick acceleration of our golf carts. Most of us would be quite happy with recharging batteries after 250 miles. And being able to do 120 mph on emergency trips to Gainesville has a certain appeal. CKPD might even try out (or need) a blue and white Tesla.

Even if a Tesla convertible doesn't make you salivate, if you are interested in history, you may be witnessing Tesla Motors making automotive history, a turning point in automotive design.

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